While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 virtually every aspect of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Troy AL , which was later revealed on TELEVISION and in cinema. They also presented women’s clothes called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
Just prior to the official June 29th launch date, a press package with images, specifications, and line stories were launched to papers and publications across the country. Over 100 members of the press were invited to take part in a gymkhana driving competitors at the GM Proving Grounds. The exact same kind of occasion was held one week later in Los Angeles. A group of editors were likewise chosen to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they could release, “I drove it personally,” feature articles in their local newspapers. Finally, on September 29, 1966, the Chevrolet Camaro was launched to the public.
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly began work on catalogs, direct-mail advertising and sales promo materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Automobile Show Interview, Chevrolet sales executives admitted no name had actually been chosen for the new vehicle, but did announce that prices of 1967 Chevy Camaro for sale in Troy AL model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine significance, GM researchers reportedly found the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Business researchers also found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had currently been launched using the Panther name, Chevy’s many pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Troy AL by looking for classic car dealers.