While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 practically every aspect of the automobile’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Jasper AL , which was later revealed on TV and in cinema. They also presented women’s clothing called the Camaro Collection as well as a Camaro roadway race online game.
Chevy Camaros For Sale
Just prior to the official June 29th launch date, a press package with images, specs, and line stories were launched to papers and magazines across the nation. Over 100 members of the press were invited to participate in a gymkhana driving competition at the GM Proving Premises. The exact same type of occasion was held one week later on in L.a. A group of editors were likewise picked to drive top-optioned Camaro RS/SS designs from Detroit to their home cities so they might release, “I drove it personally,” feature articles in their regional newspapers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the public.
In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly started deal with brochures, direct mail and sales promo products, together with print, outdoor and TV/radio advertising. In April 1966, at the New York Car Program Interview, Chevrolet sales executives confessed no name had been chosen for the brand-new car, but did announce that prices of 1967 Chevy Camaro for sale in Jasper AL model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Company researchers also discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been launched using the Panther name, Chevy’s many pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Jasper AL by looking for classic car dealers.