While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 virtually every aspect of the car’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute motion picture The Camaro for sale in Eclectic AL , which was later revealed on TELEVISION and in cinema. They likewise presented women’s clothes called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
Just prior to the main June 29th launch date, a press package with photos, specs, and line stories were launched to papers and publications across the country. Over 100 members of journalism were invited to participate in a gymkhana driving competitors at the GM Proving Premises. The exact same kind of event was held one week later in Los Angeles. A group of editors were also picked to drive top-optioned Camaro RS/SS designs from Detroit to their house cities so they might release, “I drove it personally,” feature articles in their local papers. Lastly, on September 29, 1966, the Chevrolet Camaro was launched to the general public.
In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly began work on brochures, direct mail and sales promo materials, along with print, outside and TV/radio advertising. In April 1966, at the New York Car Program Interview, Chevrolet sales executives confessed no name had actually been picked for the new car, but did announce that rates of 1967 Chevy Camaro for sale in Eclectic AL design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM researchers apparently found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Company scientists likewise discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been launched using the Panther name, Chevy’s the majority of pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Eclectic AL by looking for classic car dealers.