While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 practically every element of the car’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy used the assets to create a 30 -minute film The Camaro for sale in Dothan AL , which was later revealed on TV and in cinema. They also introduced women’s clothes called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
Just prior to the main June 29th launch date, a press bundle with pictures, requirements, and line stories were released to newspapers and publications across the country. Over 100 members of journalism were welcomed to take part in a gymkhana driving competition at the GM Proving Grounds. The exact same kind of event was held one week later in Los Angeles. A group of editors were also picked to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they might publish, “I drove it personally,” feature articles in their local newspapers. Finally, on September 29, 1966, the Chevrolet Camaro was released to the general public.
In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately started deal with brochures, direct mail and sales promotion materials, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives confessed no name had been chosen for the brand-new vehicle, but did announce that pricing of 1967 Chevy Camaro for sale in Dothan AL model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM researchers supposedly found the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s rumored that Ford Motor Business researchers also found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been launched using the Panther name, Chevy’s most pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Dothan AL by looking for classic car dealers.