While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 practically every aspect of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Daphne AL , which was later on revealed on TELEVISION and in movie theaters. They likewise introduced ladies’s clothes called the Camaro Collection as well as a Camaro roadway race video game.
Chevy Camaros For Sale
Just prior to the main June 29th launch date, a press package with photos, requirements, and line stories were released to newspapers and magazines across the country. Over 100 members of the press were invited to take part in a gymkhana driving competitors at the GM Proving Premises. The exact same kind of event was held one week later in Los Angeles. A group of editors were also picked to drive top-optioned Camaro RS/SS designs from Detroit to their house cities so they might publish, “I drove it personally,” feature articles in their regional newspapers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the public.
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started work on catalogs, direct mail and sales promo products, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the new car, but did announce that prices of 1967 Chevy Camaro for sale in Daphne AL model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM scientists apparently found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Business researchers also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had currently been released utilizing the Panther name, Chevy’s the majority of pushing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Daphne AL by looking for classic car dealers.