While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a car they called the Panther.
All through the summertime of 1965 virtually every aspect of the car’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy utilized the assets to develop a 30 -minute film The Camaro for sale in Alexander City AL , which was later on shown on TV and in movie theaters. They also presented women’s clothes called the Camaro Collection and even a Camaro roadway race online game.
Chevy Camaros For Sale
Just prior to the main June 29th launch date, a press plan with photos, requirements, and line stories were released to newspapers and publications across the nation. Over 100 members of journalism were invited to participate in a gymkhana driving competition at the GM Proving Grounds. The same kind of occasion was held one week later in L.a. A group of editors were likewise chosen to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they might publish, “I drove it personally,” feature articles in their regional papers. Lastly, on September 29, 1966, the Chevrolet Camaro was released to the general public.
In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away started deal with brochures, direct mail and sales promo products, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Automobile Program Interview, Chevrolet sales executives confessed no name had been chosen for the new vehicle, but did reveal that prices of 1967 Chevy Camaro for sale in Alexander City AL model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM researchers supposedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Company scientists likewise found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been launched using the Panther name, Chevy’s many pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Alexander City AL by looking for classic car dealers.