While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 practically every aspect of the automobile’s design and advancement, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to create a 30 -minute movie The Camaro for sale in Albertville AL , which was later on shown on TELEVISION and in movie theaters. They also introduced ladies’s clothing called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
Simply prior to the main June 29th launch date, a press bundle with pictures, requirements, and line stories were launched to newspapers and publications across the country. Over 100 members of journalism were invited to participate in a gymkhana driving competitors at the GM Proving Grounds. The very same kind of occasion was held one week later on in L.a. A group of editors were likewise selected to drive top-optioned Camaro RS/SS models from Detroit to their home cities so they might publish, “I drove it personally,” feature articles in their local newspapers. Finally, on September 29, 1966, the Chevrolet Camaro was released to the public.
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly began deal with brochures, direct-mail advertising and sales promo products, together with print, outdoor and TV/radio advertising. In April 1966, at the New York Auto Program Press Conference, Chevrolet sales executives admitted no name had been chosen for the new vehicle, however did announce that rates of 1967 Chevy Camaro for sale in Albertville AL design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM researchers reportedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Company researchers also discovered other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been launched using the Panther name, Chevy’s most pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Albertville AL by looking for classic car dealers.